3.61 Degrees of Separation
That basketball game you really wanted to see is sold out? Relax, I have connections. You want the best price on a new car? No problem, my brother-in-law works at the dealership. Frustrated in your job search? Forget about patrolling the Internet – “networking” is to modern employment what “plastics” was to Benjamin. From entertainment […]
Building a Brand
Andrew, Katrina, what’s in a name? A hurricane by any other name would still be as devastating. If you want to get the public to pay attention, branding is key. A big part of branding, Shakespeare notwithstanding, is the selection of a name. The names Kleenex, Scotch Tape and Advil are so recognizable that we […]
Searching Big Data for a Win
Experts tell us that there are nearly 8 zettabytes of data out there in the world, and the count is growing fast. Much like the stuff in your attic, a lot of it is redundant. There are things you might find really interesting or valuable, and others you would prefer to forget. On all-too-rare […]
Who Wants to Know?
“Where ignorance is bliss, ’tis folly to be wise.” This oft-paraphrased line from Thomas Gray’s 1742 poem has certainly gathered a lot of cred over the past two hundred and seventy-some years. It is sacred tribal knowledge that what you don’t know won’t hurt you, absence makes the heart grow fonder, and that which is […]
Big Data Politics
If you are anything like me, you are getting pretty fed up with all the political messages that are clogging your email inbox. A lot of people would like to blame Obama for this, but then a lot of people would like to blame Obama for everything. The truth is, the Republicans were the first […]
