Read This If You Can
Mention meteorology and many of us think of “TV Weather Barbie” pointing to an animated map showing numbers, arrows, and colorful shapes while speed-talking about why it might rain. In spite of this unfortunate cliché, women (and men) who are true meteorologists are highly trained scientists with sophisticated tools. You and I might plan our […]
Measuring Up
For better or worse, we humans have been measuring things for a long time. In Genesis Chapter 6, God provides Noah with detailed plans for building a very large wooden boat – 300 x 50 x 30 cubits to be exact. Noah presumably knew how to measure a cubit, the distance from the elbow to […]
3.61 Degrees of Separation
That basketball game you really wanted to see is sold out? Relax, I have connections. You want the best price on a new car? No problem, my brother-in-law works at the dealership. Frustrated in your job search? Forget about patrolling the Internet – “networking” is to modern employment what “plastics” was to Benjamin. From entertainment […]
Building a Brand
Andrew, Katrina, what’s in a name? A hurricane by any other name would still be as devastating. If you want to get the public to pay attention, branding is key. A big part of branding, Shakespeare notwithstanding, is the selection of a name. The names Kleenex, Scotch Tape and Advil are so recognizable that we […]
Searching Big Data for a Win
Experts tell us that there are nearly 8 zettabytes of data out there in the world, and the count is growing fast. Much like the stuff in your attic, a lot of it is redundant. There are things you might find really interesting or valuable, and others you would prefer to forget. On all-too-rare […]
