Most of us, myself included, were raised believing that if we kept our focus and put in the hard work, we would get ahead. Tough times make us tougher, we were taught, and perseverance will prevail. Influence and Impact by Bill Berman and George Bradt debunks this myth, explains why many careers become frustratingly stagnant, and offers a detailed plan for moving forward. As Winston Churchill said, “Sometimes doing your best is not good enough. Sometimes you must do what is required.” Success comes from an honest assessment of your own capabilities combined with a clear understanding of what the organization really needs.

Meaningful job satisfaction is derived from recognition for what you do and the difference you make that others can see. Some of the things that can derail your best efforts are the company culture, problems with how the job is structured, or an unsupportive manager. Often these can be overcome, but sometimes it’s just better to move on. Authors Berman and Bradt use example stories, guest-written sections, and detailed worksheets to help the reader decide the best course of action, develop a plan, and ultimately flourish. The book is written both for the individual trying to help themselves, and for managers who want to help their people.

The first of four main sections addresses the central message of the book – the disconnect between what you may be currently doing, and what the organization really needs. Both influence (being listened to, having credibility, and being a sought-after colleague) and impact (leading without formal authority and really affecting the organization) are key parts of a satisfying job. <continue reading>