For those who are not up to speed on the latest jargon, here is a working definition of “buzz-kill.” 

The “buzz” – You meet an attractive woman in a bar. You buy her a beer. When you smile and clink bottles, they light up and begin flashing in synch to the music. She laughs in surprised delight.

The “kill” – You explain that you are an engineer, and describe the technical challenges you overcame in designing the sophisticated electronics to the highly restrictive size and power requirements of this application.

Any questions?

http://www.gizmag.com/heineken-ignite-smart-beer-bottles/27020/pictures#1