Initially I was put off by the title and cover of this book.  The business book genre is quite saturated, and at first this seemed like a lame attempt at differentiation.  As it turns out, the Punk Rock analogy is perfect, both for the generation that understands what Punk is all about, and for those curious about Jeremy Dale’s approach to business success.  The book will probably have the most impact with corporate leaders in marketing or business development, but for young folks just entering the workforce as well as senior leaders who have the leverage to make changes, these lessons will strike a power chord.

There are plenty of business leaders who are open to new approaches, and many more who have found success based on traditional paradigms and see no need to change.  The title makes it very clear that this book is about a different approach; those who see absolutely no reason to try something new should just walk away.

The book is neatly organized according to 8 elements of Punk Rock, which are then systematically applied to the practice of business.  After distilling the key lessons, Jeremy finishes each section with a call to action – “So what are you going to do about it?”  Empty space is left for the reader to jot down their own personal action plans – a gesture of subtle pressure that may bring about serious reflection and even change.  <read more>